Information Collection and Use
The Personal Information which You may provide to us and/or which we may collect is or could be the following:
Our primary purposes in collecting information from You are to allow You to use the Website and various features and services offered by the Company on or in relation to the Website; contact you for any services provided by the Company or its affiliates or its business partners and advertisers; to record Your information and details as permitted and required under applicable laws, statutory direction or judiciary orders; to serve various promotional materials and advertising materials to you, and such other uses
We may also collect information to track User behavior and preferences for internal analytics from all Users of the Website. This information is collected through the use of server log files and tracking technologies to collect and analyze certain types of technical information and may include cookies and web beacons.
We may combine your Personal Information, other information and information collected from tracking technologies and aggregate it with information collected from other Users using our Website to attempt to provide You with a better experience on our Website.
You understand, agree and acknowledge that our collection, storage and processing of your Personal Information is for a lawful purpose connected with a function or activity of the Company Entities and its joint ventures. You further understand, agree and acknowledge that your Personal Information which is classified as sensitive personal information as per applicable laws is considered necessary for the Company to provide various services on its Website to You and for Your usage of the Website and other services provided by Company in relation to the Website.
Information Sharing and Disclosure
Company is the recipient of all the Personal Information and shall exercise reasonable commercial endeavors for the prevention of the Personal Information provided by the Users. We may enable access of the Users’ information to the Company Entities, joint ventures, agents or third parties for the purposes of the services provided by them or for any other marketing-related activity undertaken by or on behalf of the Company Entities and/or its joint ventures. We will ensure on a reasonable commercial efforts basis that the third parties and agents employed by us for the purposes of the Website are under an obligation to maintain
confidentiality with respect to the Personal Information provided by the Users and to use it strictly for the purposes of the Website only.
Company may disclose your Personal Information to such extent as the Company may deem necessary for you to enter into commercial transactions with other users of the Website.
Compliance with Laws and Law Enforcement
The company cooperates with mandated government and law enforcement agencies or to any third parties by an order under law for the time being in force to enforce and comply with the law. We will disclose any information about You to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect the property and rights of Company or a third party, to protect the safety of the public or any person, or to prevent or stop any illegal, unethical or legally actionable activity. The company may also provide your Personal Information to various tax authorities upon any demand or request from them.
The company may use your Personal Information for the aforementioned purposes of the Website. You have full control regarding which of these emails You want to receive. If You decide at any time that You no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. Please note that once we receive your request, it may take an additional period of time for your opt-out to become effective.
Deleting Your Information
If You wish to have the Personal Information that You have provided to us deleted, You can always do so by sending a request to us on the e-mail id of our Customer Services department provided at the bottom of this page. You may note that deletion of certain Personal Information may lead to cancellation of your registration with the Website and your access to certain features of the Website.
The company uses ordinary industry standard technology designed to help keep your Personal Information safe. The secure server software (SSL) encrypts all information You put in before it is sent to us. Furthermore, all of the customer data we collect is protected against unauthorized access. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, We will employ commercially reasonable and practicable security practices and procedures and security methods and technologies. We will also ensure on a reasonable commercial efforts basis that any agent or third party that we employ complies with the same security standards as us for the protection of your Personal Information. Your information may be transferred to or be maintained on computers, computer systems, and computer resources located outside of your state or country where the privacy laws may not be as protective as those where you live. If You are located outside India and choose to provide information to us, please be aware that Company keeps or transfers information to India and processes it there. Your submission of such information represents your agreement to that transfer. Unfortunately, the transmission of information over the Internet is not completely secure. Although We strive to protect your personal data, We cannot guarantee the security of your data while it is being transmitted to our site; any transmission is at your own risk. Once We have received your information, We have commercially reasonable procedures and security features in place
to reasonably endeavor to prevent unauthorized access.
Identity theft and the practice currently known as "phishing" are of great concern to Company. Safeguarding information to help protect You from identity theft is a top priority. We do not and will not, at any time, request your credit card information or national identification numbers in a non-secure or unsolicited e-mail or telephone communication.
When you transact with us, we collect and use your contact details to provide relevant offers and product information to you via SMS. When confirming your order, you hereby expressly agree to share your contact details with us for the mentioned services. If you do not wish to be contacted about our products and services, please contact us at
We have implemented Google Analytics features based on Display Advertising (Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting). Visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings.
We, along with third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.
Dhir eCommerce Pvt. Ltd.
D-55, Defence colony
New Delhi - 110024
Time: Monday to Friday - 9:30 AM - 6:30 PM